ChatGPT Ads vs Google Ads is quickly becoming one of the toughest choices for performance marketers planning their next growth move. On one side, you have a mature, intent-driven PPC ecosystem that reliably captures people who are already searching with high purchase intent. On the other hand, an emerging wave of conversational, AI-powered ad experiences is aimed at influencing decisions earlier in the journey. Understanding how these channels differ is critical if you want to grow efficiently rather than just add more noise.
This guide breaks down how each platform works, where it’s strongest, and when to lean on one versus the other. You’ll see how conversational AI ads and traditional search ads map to different funnel stages, how they affect measurement and attribution, and a practical framework for combining them into a single, revenue-focused media strategy.